About me

Ihor Masalitin

I carefully create digital products for real users. Through a user-centric approach, I ensure every design element created to make digital products useful and enhance user experience.

Licenses & certifications

Google UX Design

Show credentials

Hello

I am Ihor Masalitin, a Senior User Experience and Product Designer with 7 years of experience. I’m a certified UX Designer by Google and hold a Master’s degree in General Medicine.

I specialize in designing intuitive, user-centered digital experiences that solve real problems. Over the years, I’ve led and contributed to impactful projects across healthcare, fintech, enterprise software (ERP/CRM), travel tech, and emerging sectors like crypto and AI.

With extensive experience in AI-driven platforms, I help teams bridge the gap between complex machine learning systems and human-centered interfaces — ensuring that innovation remains accessible, functional, and enjoyable.

I’m especially skilled in fine-tuning visual details and uncovering friction in user journeys. My approach combines system thinking with empathy, aligning business goals with user needs to deliver elegant, scalable solutions.

I believe in the power of well-crafted digital products to simplify everyday life and create meaningful impact.

PROJECTS

150+

Experience

7 years

CLIENTS

50+

My work process

How I work?

Empathize

Leveraging qualitative and quantitative research methodologies, I delve deep into understanding user needs, motivations, and pain points. By conducting user interviews, surveys, and ethnographic studies, I ensure that every design decision is grounded in real user insights.

Define

I synthesize research data to formulate precise problem statements and user personas. By creating user journey maps and defining key user scenarios, I establish a solid foundation for targeted design strategies that address core user challenges.

Ideate

During the ideation phase, I employ advanced brainstorming techniques such as mind mapping, sketching, and competitive analysis. This enables the generation of innovative and diverse design concepts that effectively solve the defined user problems.

Prototype

I translate ideas into interactive, high-fidelity prototypes using industry-standard tools like Figma and Sketch. These prototypes allow for early usability testing and iterative refinement, ensuring that design solutions are practical and user-friendly.

Test

Conducting comprehensive usability testing and A/B testing, I validate design prototypes with real users. By analyzing feedback and usability metrics, I refine the designs to enhance user satisfaction and ensure alignment with business goals.

My skillset