About me

Ihor Masalitin

I design digital products for real people doing real work. My focus is taking complex, high stakes workflows and making them clean and usable.

Licenses & certifications

Google UX Design

Show credentials

Hello

Senior Product Designer with 8+ years designing enterprise B2B and B2B2C SaaS role-based operational platforms and complex
digital products across oil & gas, FinTech, MedTech, PropTech, and HRTech. End-to-end responsibility from discovery through
delivery, with expertise in design systems, accessibility (WCAG 2.2), and AI-augmented design workflows. Focused on translating
complex organizational workflows into intuitive, scalable design solutions, with end-to-end responsibility from discovery and user
research through delivery and post-launch iteration. Working in AI-augmented design practice applying generative AI tools and
prompt engineering as a design discipline within established research and design methodology.

FOCUS

Enterprise SaaS

Experience

8+ Years

PLATFORMS

Web & Mobile

My work process

How I work?

Empathize

Leveraging qualitative and quantitative research methodologies, I delve deep into understanding user needs, motivations, and pain points. By conducting user interviews, surveys, and ethnographic studies, I ensure that every design decision is grounded in real user insights.

Define

I synthesize research data to formulate precise problem statements and user personas. By creating user journey maps and defining key user scenarios, I establish a solid foundation for targeted design strategies that address core user challenges.

Ideate

During the ideation phase, I employ advanced brainstorming techniques such as mind mapping, sketching, and competitive analysis. This enables the generation of innovative and diverse design concepts that effectively solve the defined user problems.

Prototype

I translate ideas into interactive, high-fidelity prototypes using industry-standard tools like Figma and Sketch. These prototypes allow for early usability testing and iterative refinement, ensuring that design solutions are practical and user-friendly.

Test

Conducting comprehensive usability testing and A/B testing, I validate design prototypes with real users. By analyzing feedback and usability metrics, I refine the designs to enhance user satisfaction and ensure alignment with business goals.

My skillset